Digital platforms, online channels, social media, UGC Video, transmedia campaign, smart devices… Throughout the day we use various digital tools to consume and generate online content. This is the main reason why media and producers have changed their traditional logistic and creation of digital actions, because the consumers are moving in a digital environment.
There are so many digital supporters that the audience have access in an easy, fast and free form, that’s why it is more difficult every time to attract and retain the digital audience. Most of the viewers claim that they cannot find high quality content on television that they can identify with, and in this context, the brands that are advertising in TV programs and series, cannot draw the attention of their target audience.
6 tricks to improve your digital audience
- Generate unique digital experience
The viewers have to their disposition a lot of video content. If you want to stand out among so much content, you have to make a difference. Create online experiences related to your offline content in which the audience can participate. There are countless digital formats and actions that you can use to interact with the audience and give them a more active role in your environment.
– Opinion selections of the viewers in video on a subject, reality, program or series
– Contests or challenges that launch the audience to respond with a video
– Search fo rtalent among your viewrs
– And much more …
- Second Screen
Most of the viewers watching television are using other technological devices at the same time (tablets, smartphone, PC…), so they do not focus their attention in what is happening on the television screen. The best solution for this is to involve the viewers to interact with the series in real time or create a multiplatform action which allows the involvment of the viewers in the creative process of a televising space.
- UGC Video
Don’t forget about the video content that the viewers generate and share to their social networks. This multimedia format increases in a considerable form the viewer’s emotional side and is the kind of content that the viewers are currently demanding.
Keep in mind that 78% of internet users consume the online video every week and more than half do it on a daily basis. So betting on this kind of content will help you to attract your audience. If you want to get the most out of the content, we invite you to download our free guide to how media can generate benefit for UGC Video through brand sponsorship.
- Interact with your audience via social networks
The participation actions in video will improve your active audience and social networks are the ideal support to announce your transmedia campaign, involve your spectators in a digital action and follow up to the television spaces…. So do not forget that social media will help you improve the engagement and the interaction with your audience in a close and real form.
Also, if you interact with your target through the social networks, it will allow you to know their behavior and it will be easier to connect with them on and offline.
- Exploitation of the Content Gained
Getting good content generated by the audience is the result of the two previous points working well. But much more important are the actions you will take to exploit that generated content. To exploit the content you should take into account advice to create successful actions with advertisers, such as setting correctly the goals or creative idea.
Remember that this type of content helps you improve your audience because the viewers precieve it as close and consider it valuable. A good treatment and diffusion of these contents must be carried out in order to obtain the best results.
- Monitor, monitor and monitor again
If you do not monitor your digital and transmedia actions, it’s as if you had not done them. The monitoring allows you to know your target audience behavior and know which actions are the best to work with your media, etc. So we recommend you to monitor your transmedia campaigns in order to obtain real data from your digital activity.
These are the 6 tricks based in our experience that work, now you must analyze your target audience that you want to address and apply these tips to your transmedia strategy. Remember in order to reach your digital audience, it must be as close and creative as possible and let the viewers be the protagonist of your campaign.