Banco Santander – Driving Innovation

“Banco Santander” and “Escudería Ferrari” launch the international competition ‘Driving Innovation’ located on a site created only for this action. Users could participate with their ideas to make life easier by uploading text, image or video. 

After the first few weeks of the launch and several communications, the video dynamic did not meet the expectations of participation and it was then that they contacted Hitsbook in order to be able to activate Hitsbook community of video creators from Spain and Mexico, and increase the participation. In 3 weeks, 200 participant videos were obtained in an organic way that helped to solve the great problem of participation of the audiovisual category of the action.

In this type of actions it is important to have a support such as Hitsbook that allows you to:

  • Have a community of video creators willing to participate.
  • Obtain a guarantee of participation.
  • Know and have a very well segmented community to have a capacity of reaction in a short period of time.
  • Put in place an alternative plan of effective activation and recruitment of the already deployed action.

We offer guarantee of participation

HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings