Cerdo Sabroso

U.S. Pork and Carat agency launch together with Hitsbook the “I Love Cerdo Sabroso” campaign (2016-2017 US Meat) to promote and motivate the consumption of Pork meat in Mexico. To do this, we looked for the best story behind a recipe made with pork. An emotional campaign directed at Mexican women to remind them of the family recipes that their moms or grandmothers prepared for them when they were younger.

 

This action of branding and engagement is a great example of how to promote a brand or product through the emotions, supported with original stories and the spontaneity that only your potential consumers can create. To achieve the success of the campaign Hitsbook activated within its community the profile of women with children between 25 and 45 years and enabled the iframe on the client’s website. ‘I love Cerdo Sabroso’ had the collaboration, convocation and amplification of a recognized chef. Chef Oropeza, who invited people to participate in the page of cerdosabroso.com through Hitsbook.

Activate the potential consumers of your product

HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings