In order to create new interactions with its viewers, Televisa again relied on Hitsbook to implement a new strategy for the launch of the film “Elysium” on Channel 5. The objective of this action was to create a great differentiation when interacting with the audience.
For this, we implemented our technological solution within the site of Channel 5, where the audience could access the campaign to participate with their video telling us something they dreamed to do or have and that would improve their life or their day. The content of this action was viralized in social networks through the hashtag #YoDeseo.
This campaign lasted only 4 days, which allowed to create a great expectation for the transmission of the film. Since in addition to being able to win a PS4, the best videos could be seen during the transmission of the same.
Thanks to our management panel, the Televisa team in charge of the campaign was able to review and accept the videos quickly and effectively and also download them immediately for later use during the transmission. In just 4 days, more than 70 videos, more than 14,000 page views and almost 5,000 playbacks.
We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign
Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments
Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community and dynamization of the audience
In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel
The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks
You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings