Energía J Balvin – Universal Music México

Universal Music sought to implicate all J Balvin fans in Spanish-speaking countries with the release of their new album ‘Energía’. To do this, they launched the ‘Comparte tu Energía con JBalvin’ action in which fans could participate by uploading their videos dancing or singing one of the three proposed songs, which could be played in the same campaign through a Spotify widget. The dynamic sought to reward the most shared videos on social networks with the hashtag # EnergiaJBalvin and invite the winners to a concert and to a Meet&Greet with the singer.


Hitsbook developed a special site for the campaign, activated its community in US Hispanic, Mexico and Spain, and carried out a recruitment plan to gather the biggest fans of J Balvin.

Power your releases by connecting with your community



We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign


Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments


Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience


In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel


The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks


You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings