Fast and Furious 8 – Universal Pictures México

It is the fifth time that Universal Pictures Mexico has relied on Hitsbook to promote one of their highest grossing films. This time it was: “Fast and Furious 8”. Due to the great expectations and a large number of fans, we decided to implement our technology within the Fan Page of the film, thus allowing a high participation on the part of the fans and at the same time, opening the possibility of increasing the interaction and number Of followers.

For this action, we held a totally personalized contest, where the participants had to tell us what the phrase of any of the movies in this saga they like, achieving an emotional connection with the fans with the film. In the two weeks of the campaign we received more than 200 videos, there were over 33,000 page views and more than 16,000 playbacks.

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HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings