Hambre por tus Ideas – Televisa and Danone (Danup)

In the launch of its most important campaign of the year, Danone and Televisa relied on Hitsbook to be the technical support in the development of the project Hambre por tus ideas”. For this, we created an independent microsite where we allowed to participate, to see, to vote, to react and to share each one of the videos.

An initiative focused on young Mexican entrepreneurs, they had to upload a video explaining their technological, entrepreneurial, creative or social impact. To do this, they selected in which category they wanted to participate and chose one of the coaches of the campaign represented by Benshorts and Daniel Sosa. The winner won a prize of $ 200,000 pesos to realize his idea.

During the month of the campaign, more than 1,300 videos were obtained that Danone managed very simply thanks to our management panel. In the second phase of the campaign, we received more than 19,000 votes backed by the validation of each of them by means of their email and our anti-fraud protection system that allows identifying temporary domains. In short, a campaign success with more than 1,500,000 page views and more than 190,000 reproductions.

Activate key influencer for your campaign

HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings