La Apuesta – Televisa

Televisa’s new musical talent program ‘La Apuesta’ launched with Hitsbook the first phase of its casting privately. The candidates between 16 and 23 years old uploaded their video through the web-enabled site of Televisa and the program team used Hitsbook as a tool for managing, filtering and selecting candidates. All facilitated by the manager’s system that the platform has and through which an administrator can appoint one or several steps to filter the incoming videos.

In this casting, more than 1700 people participated by uploading their video singing a capella and among all, Televisa has selected the candidates who go to the next stage of the process.

This online casting has supposed:

  • Saving a lot of time and channel resources.
  • It has made casting accessible to the 32 states of Mexico from which thousands of candidates have participated, of which 300 have moved on to the next phase.
  • All the video content generated in the casting is owned by Televisa and therefore can exploit its content on TV.

Optimize your castings and save resources

HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings