Televisa once again relies on Hitsbook as the ideal tool to promote its stellar soap opera “La Doble Vida de Estela Carrillo”.
This musical talent contest, searched for an original composer of Mexican regional music to be included on the soundtrack of “La Doble Vida de Estela Carrillo”. In addition, the engagement of the soap opera was encouraged by inviting the public to participate in a different and innovative way.
The campaign was hosted on the official website of the “Las Estrellas”. Televisa was able to monetize this action thanks to the implementation of preroll and postroll advertisement through it´s own Adserver in all the videos of the campaign. Hitsbook accompanied Televisa in its legal fulfillment of the competition with PROFECO in the digital area, and SEGOB in the television area.
As a result it obtained:
We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign
Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments
Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community and dynamization of the audience
In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel
The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks
You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings