La Voz… México and La Voz Kids – Televisa

Televisa once again relies on Hitsbook as the ideal technological solution to carry out the online casting of La Voz… Mexico and La Voz Kids. For this, we integrate the platform within the official site of La Voz… Mexico with the Look & Feel of the website making it see as part of the site.

Hitsbook allowed participants to upload their video in a private way through a simple and personalized registration according to the requirements of the casting. In addition to being a casting for two different programs (La Voz… Mexico and La Voz Kids) two categories were created where participants could select in which to participate, according to their age.

Thanks to our advanced management system, we are able to that participation was possible from anywhere in the Mexican republic, we substantially reduced costs and assign different levels of administration to several managers. This filtering of the videos was facilitated, allowing the production company to easily and quickly visualize the more than 4.400 videos it received during the 3 weeks that the casting lasted. At all times they had statistics in real time where it was possible to check which CTA achieved a better reaction from the public.

At the end of the casting, both the production company and Televisa had the transfer and image rights of all participating videos, including minors and databases for their exploitation in future castings.

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HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings