Mascotas – Universal Pictures Spain

Universal Pictures Spain proposed to make an action for the premiere of the movie “Mascotas”, for looked for the 5 cities of Spain that had the most love for their pets. It was as important that users upload videos of their pets as to invite to share, vote or view the videos. The origin of all the interactions was registered in a map of Spain that told us in real time which cities were winning.

This is how 5 cities were awarded to host one of the previews of the film and hundreds of participants who had shared the videos of the campaign, were invited to see the film before anyone else.

In this action Hitsbook took care of:

  • Develop a campaign map of interactions for the campaign.
  • Enable iframe on the movie’s Fan Page.
  • Manage the campaign, contact users and deliver the prizes.
  • Activate the community of users and influencers from different cities who had pets to participate in the action.

Generate anticipation and interaction prior to your launch

HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings