The flavor of Tang- Mondelez

 The taste is disguised as terror is the Halloween campaign  that we launched with Tang (Group Mondelez) in Mexico in which they invited parents and moms to get the dreamed costume for the younger ones of the house. Tang needed an easy-to-manage video upload platform for users that could also rely on the transfer of rights of minors and the intellectual property of the videos to spread the content on their Social Networks. That’s why Hitsbook was a fundamental tool for the campaign.

 

Participants’ videos were posted on Facebook to energize the social networks of the brand during the weeks leading up to Halloween. That’s how they got:

  • Increase the interaction between the brand and potential consumers.
  • Facebook fans increase 7%.
  • Increase brand awareness among the objective target: parents and moms aged 25 – 45.
  • Generate a unique experience for the contest winner and document it on video.

Increase your engagement with your consumers

HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings