The taste is disguised as terror is the Halloween campaign that we launched with Tang (Group Mondelez) in Mexico in which they invited parents and moms to get the dreamed costume for the younger ones of the house. Tang needed an easy-to-manage video upload platform for users that could also rely on the transfer of rights of minors and the intellectual property of the videos to spread the content on their Social Networks. That’s why Hitsbook was a fundamental tool for the campaign.
Participants’ videos were posted on Facebook to energize the social networks of the brand during the weeks leading up to Halloween. That’s how they got:
We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign
Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments
Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community and dynamization of the audience
In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel
The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks
You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings