Selfie Show 

Selfie Show is the first television show created with content generated exclusively by the user. Produced by Lucky Road, it has two seasons of 13 deliveries issued in Boing, the channel of Mediaset Spain destined to the infantile public.

 

Selfie Show is a transmedia product that has achieved the transfer of audience from online to offline and vice versa and has managed to involve not only the children target but the whole family.

 

Lucky Road and Boing counted on the Hitsbook technology to be able to enable a personalized site in Boing.es that allowed the upload of the videos by the users. And internally, be able to manage and validate the videos received and manage the transfer of rights of minors and intellectual property.

 

Selfie Show is a great example of how to turn your audience into a protagonist and get to be much more than a TV show. Reaching more than 5,000 videos uploaded with a total of 1 million views and 2.5 million page views. Selfie Show has also become the most viewed broadcast on generalist television and has been adapted by Boing Italia.

Increase interaction and engagement with your consumers

HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings