Sing! – Universal Pictures Spain

Universal Pictures Spain once again relies on Hitsbook to create a unique experience prior to the release of the animated film Sing!.

A musical talent contest in which anyone could upload their video singing their favorite cover. More than 750 people participated in their video, generating in less than 3 weeks more than 580,000 reproductions, 30,000 votes and 880,000 page views.

The campaign, housed in the Facebook Fan Page of the film, had 2 phases of participation and 4 teams captained by 4 youtubers (each represented a character of the film). The 20 finalists won music instruments provided by Yamaha Music and the 4 winners recorded the song ‘Young & Free’ with singer Xuso Jones.

Increase interaction and engagement with your consumers

HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings