Hotel Transilvania 2 – Sony Pictures

Sony Pictures contacted us to perform an action that could help them generate expectation before the premiere of the movie “Hotel Transylvania 2”. For this action, we proposed to carry out a social network centered action through its channel in Facebook. The campaign “Sustos Divertidos” invited the users to participate with their videos along with their kids.

The site created by Hitsbook on Sony Pictures Fan Page, became for weeks the place to go and enjoy the ‘Sustos Divertidos’ videos uploaded by users.

As a result, it obtained:

  • Great interaction before the film’s premiere.
  • Multiplied by 3 the usual numbers of fans of Facebook.
  • Content for their Youtube channel with 8,000 views in one week.

Increase interaction and engagement with your consumers

HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings