The Secret Life of Pets – Universal Pictures México

On the occasion of the Mexican premiere of movie ‘The Secret Life of Pets’, and together with Universal Pictures we launched an action on the Fan Page of the movie on Facebook inviting all Mexicans to upload the funniest videos of their pets. The campaign, perfectly adapted to Facebook to favor the user experience, also allowed access and participation from mobile devices.


  • The action was a success of participation with more than 800 videos received and 580 accepted.
  • The level of interaction of the page weeks before the film’s premiere soared, reaching 130,000 page views.
  • In addition, as a weekly was named a winner, daily were generated thousands of reproductions, votes and sharing of the videos involved.

Invite your followers to create video content for your social networks



We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign


Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments


Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience


In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel


The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks


You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings