Video Marketing Strategy – visibility for your brand

Implementing a Videomarketing strategy establishes a closer relationship with your consumers, increases your brand’s positioning and generates engagement.

REASONS FOR INTEGRATING A VIDEO MARKETING STRATEGY:
  • 96% of consumers consult video content to make a purchase decision.
  • 41% of users share brand video content on social networks.
  • 81% of brands include Videomarketing in their digital plans.

Hitsbook - Estrategia de video marketing


BEST PRACTICES IN IMPLEMENTING A VIDEO MARKETING STRATEGY

Set the objectives you want to achieve, the target of the campaign and the platform or channel to be implemented.

Turn your consumer into the protagonist and original creator of the content through innovative formats for your brand (UGC).

Use your RRSS to share acquired content with the added value message your brand offers, motivating users to do it too.

WHY HITSBOOK MUST HELP YOU WITH YOUR VIDEO MARKETING STRATEGY?

In Hitsbook we manage your digital campaign with Video Marketing strategies, where your consumers become the protagonists of the video content.

 

Generates brand recognition, improves the SEO of your brand and generates traffic to your website through strategic keywords and real time campaign statistics monitoring on our platform.

VIDEO MARKETING SUCCESS STORIES

BRAND: Banco Santander and the Escudería Ferrari

PROBLEM: Activate the UGC community and increase participation in Spain and Mexico.

SOLUTION: Branding and engagement action for the international competition ¨Driving Innovation¨

RESULTS:

• More than 200 participant videos in an organic way in less than 3 weeks.

• Doubled their awareness and engagement in Spain.

• Hundreds of videos generated by their users (UGC VIDEO).