The Carol of Canal Sur

Canal Sur has had Hitsbook for several years for its traditional Christmas action in which they invite all the Andalusians to upload their video version of the popular carol of Canal Sur and become the protagonists of Christmas.

  • With the hundreds of videos generated, Canal Sur creates content capsules to broadcast during Christmas.
  • In addition, being an on / offline action, the network has managed to connect and attract its younger audience.
  • After 4 editions, it continues to obtain excellent results of participation, visualizations and interaction bordering the 4 million views, 65.00 comments generated and 1 million shares in social networks.

For all of this, Canal Sur continues to count on Hitsbook for other actions like the casting of the program ‘Llama Copla Junior’ or the action ‘2016 wishes’.

Turn your audience into the main character of your channel

HOW WE DO IT?

PLANNING

We advise you personally in the whole process and offer our experience to achieve the goals set in each campaign

START UP

Complete customization of your brand´s look & feel and implementation on any platform in less than 24 hours, without technical developments

CAPTACTION

Segmentation according to the target to which the campaign is directed, after activation of users in the Hitsbook community  and dynamization of the audience

MANAGMENT

In a few days, you will receive dozens of videos that you can filter before being published. You can view the campaign statistics in real time in your management panel

VIRALIZATION

The most shared, viewed and voted videos by the audience will become organic and will position the campaign in search engines and social networks

RESULTS

You will be able to download the video content and the database of users for its later exploitation, with the total transfer of rights. You will receive a final report with key findings