Mombasa Gin & Films, a Mombasa branding action with user-generated content

Mombasa Gin sought to increase its brand image in Spain and for that it launched a great action of branding and engagement that consisted of a short film contest in which the gin had to be the protagonist. They counted on Hitsbook to access a community of video creators, including many amateur film directors.

To conclude this action, they organized a grand gala screening and awards ceremony in a well-known cinema in Madrid, which was a unique experience for the amateur directors.

They got:

  • Hundreds of quality short films that was posted directly on their Youtube channel, filling it with original content and created by users for their brand.
  • Significantly improving their SEO positioning.
  • They increased the notoriety of the Mombasa Gin brand image.
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