Mombasa Gin sought to increase its brand image in Spain and for that it launched a great action of branding and engagement that consisted of a short film contest in which the gin had to be the protagonist. They counted on Hitsbook to access a community of video creators, including many amateur film directors.
To conclude this action, they organized a grand gala screening and awards ceremony in a well-known cinema in Madrid, which was a unique experience for the amateur directors.
- Hundreds of quality short films that was posted directly on their Youtube channel, filling it with original content and created by users for their brand.
- Significantly improving their SEO positioning.
- They increased the notoriety of the Mombasa Gin brand image.