For this, the agency in charge of carrying out this challenge, Pachuco Digital, entrusted in our technological solution of UGC Video creating ‘Academy for Parents’. With this campaign, the agency was able to guarantee its client (BAYER) the development and personalization of a microsite in less than 48 hours, the complete control and transfer of ownership of the content uploaded by the participants.
BAYER wanted to get closer to their target audience of their product Elevit, first-time parents
The parents who participated in this action, lived an interactive experience with the brand and the winner took a fantastic batch of products. During and after the campaign, Elevit used the generated content to boost its social networks, increase its web traffic and offered its target audience content of value created by its own consumers, which improved their level of engagement.