This time it was ‘Fast and Furious 8‘. Due to the great expectation and the number of fans of the saga on social networks the site of the campaign was implemented within the Facebook Fan Page of the film. In this way, we do not take the followers out of the social network environment for the participation and, at the same time, the interaction and number of new followers increases.
For this action, we carried out a totally customized social media contest, where the participants had to tell us what was their favorite phrase of any of the films of the saga, thus achieving an emotional connection to the fans with the film. In the two weeks that the campaign lasted, we received more than 200 videos, there were more than 33,000 page views and more than 16,000 views.