Universal Music sought to involve all J Balvin fans in Spanish-speaking countries with the release of their new album 'Energía'

For this, they launched the action ‘Comparte tu Energía con JBalvin’ (‘Share your Energy with J Balvin’) in which fans could participate by uploading their videos by dancing or singing to one of the three proposed songs, which they could play in the same campaign through a Spotify widget. The dynamic sought to reward the most shared videos on social networks with the hashtag #EnergíaJBalvin and invite the winners to a concert and meet the singer.

Hitsbook developed a special site for the campaign, activated its community in the Hispanic US, Mexico and Spain, and carried out a users activation to gather the biggest fans of J Balvin.

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