Televisa is looking for a singer to sing the soundtrack of La Doble Vida de Estela Carrillo. The campaign hosted on the official website of the channel ‘Las Estrellas’ (The Stars) obtained more than 350 participant videos, 110,000 page views and a total of 12,000 votes in just 4 weeks. With this action, the engagement rate and the online interaction with the audience increased.
Televisa made this action profitable thanks to the implementation of its advertising adserver in display and preroll/postroll formats within the participating videos. In addition, Hitsbook accompanied Televisa in its legal compliance of the contest with PROFECO on a digital level and SEGOB on a television level.