On the occasion of the premiere in Mexico of ‘The Secret Life of Pets’, Universal Pictures invites all Mexicans to upload the funniest videos of their pets. The campaign to generate content for social networks was perfectly adapted to Facebook thanks to the technology of Hitsbook, which also allowed access and participation from mobile devices.
- The response was a success, with more than 800 videos received to participate.
- The level of interaction of the page weeks before the premiere of the film skyrocketed, reaching 130,000 page views.
- In addition, a winner was named every week, thousands of views, votes and sharing of the participating videos were generated daily.