The Dondé Foundation launches a campaign to interact with its target audience, counting on the influencers' marketing of Hitsbook.

Dondé Foundation launches a campaign in order to support the purchase of school supplies for the return of school by inviting parents to pawn their objects and donating 10% more of the objects value. In parallel, they wanted to also reach young gamers who could take advantage of this promotion to get a new video game console.

On this occasion, Hitsbook was responsible for the activation of influencers who met the necessary requirements within their community and the contact and management of their actions. The influencers created a video, according to their style, inviting their followers to participate in the campaign that was agreed upon to last for 3 weeks for a series of actions on social networks for the promotion.

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