‘Hora de Aventuras: Misión ¡Zuzumba!, a public casting for Boing children's program

Boing, the channel of Mediaset Spain aimed at children, launched the casting of contestants for their new contest ‘Hora de Aventuras: Misión ¡Zuzumba!’ (Adventure Time: Mission Zuzumba!’), produced by Lucky Road. The channel was looking for the most adventurous couple of parents and children.

In order for the announcement to reach more people, generate web traffic, impact and generate interaction before the premiere, they published the public casting on the website Boing.es. Once again, Lucky Road and Boing relied on Hitsbook technology to facilitate participation, effectively manage the videos of the applicants and the cession of rights, all in 2 easy steps.

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