‘The taste is disguised as terror’ is the campaign that invited Mexican mothers and fathers to get the dream costume for their children on Halloween. Tang needed an easy-to-manage video upload platform for users and also be able to rely on the cession of minors’ rights and the intellectual property of the videos.
The videos of the participants were published on Facebook to boost the social networks (social engagement) of the brand during the weeks prior to Halloween. So they got:
- Increased interaction between the brand and potential consumers.
- Increase in numbers by a 7% of Facebook fans.
- Increased brand awareness among the target audience: dads and moms between 25 – 45 years old.
- Generate a unique experience for the winner of the contest and document it in video.