To do this, we proposed to carry out the action focused on social networks through their Facebook account to attract all the followers of the page. The campaign “Sustos divertidos” (“Funny Scares”) invited users to participate with their videos together with their kids.
The site created by Hitsbook on the Sony Pictures Fan Page became the place to go to for weeks to enjoy the ‘Sustos divertidos‘ videos that were uploaded by users.
As a result, they obtained:
- Great interaction prior to the premiere of the film.
- The number of Facebook Fans had multiplied by 3.
- UGC content for their YouTube channel had 8,000 views in a week.