DARK launches their first Festival of false trailers of terror in collaboration with FANT Bilbao, Aullidos.com and Orange.

DARK, the only terror television channel in Spain, owned by AMC Networks International Southern Europe, looks for a solution to create this online festival into a maximum guarantee of success, both technological and in the management of participation of it. For this, they counted on Hitsbook who took charge of:

  • Create a site on the subdomain fest.darktv.es with the look & feel of the festival.
  • Manage the festival by supporting the participants and reporting at all times to the client
  • Activate its community of creators and broadcast the action on official social channels to enhance participation.

Thanks to the technology of Hitsbook, the participants could upload their trailers, know if they had been accepted, and once approved, they could interact by viewing, voting and sharing all the participating trailers.

The festival closed with 123 fake trailers of terror participants, more than 435,000 page views, 120,000 views and 3,367 votes, and the finishing touch was screening the finalists and the presentation of the FANT Prize in the FANT of Bilbao (Fantastic Film Festival).
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